Author: Aspire

In 2009, as part of a strategic review, ITP New Zealand became NZITP. Aspire developed the brand story and livery for NZITP. NZITP is the industry body of the New Zealand Institutes of Technology and Polytechnics. The focus of their brand is the benefits of vocational education and how they contribute to New Zealand’s economic success.

Aspire developed this Wellington-based property managers brand collateral and website.

Communications planning

Hewlett Packard is a major player in the ICT sector and, as such, serves some major clients. For one of these clients, HP has taken on a new role as prime applications vendor in an environment previously characterised by multiple applications and vendors.

Aspire was asked on to the HP team to rapidly prepare a communications plan that could identify key audiences and issues; we then charted a programme of messages and communication mechanisms that dovetailed into the wider programme.

For over a decade, Aspire was instrumental in helping develop and maintain the New Zealand Educated brand and online presence for the international student market. A wide variety of marketing materials were produced and distributed across the globe in multiple languages and formats. This work provided Aspire extensive international experience.

Since 2012, Aspire has assisted PBA – the high voltage experts with their main brand image, marketing collateral, and most recently the branding and release of their SF6 Gas handling products the EcoGas 600 series.

For upwards of 7 years, Aspire has provided a wide range of marketing and brand services to this global power systems consulting firm. Most recently in 2014, Aspire helped PSC reposition its brand around its mission “Helping our clients power the world”. We then went on and created a new service, PSC DER, reflecting the emergence of distributed energy resources.

In 2013, Aspire conducted a full strategic brand development for CIGRE Australia. This was followed by an integrated brand development with a wide range of tactical marketing assets created. Aspire provides ongoing support for conferences and other aspects of CIGRE’s  programme.

In 2015, Aspire conducted a full strategic brand development for the Wilson Transformer Company. This was followed by an integrated brand development with a wide range of tactical marketing assets created. Some visual representations of the outcomes follow.