Aspire Marketing Solutions
In 2007, Aspire completed a rebranding programme for the Animal Health Board’s Bovine TB Free New Zealand’s eradication programme. The new brand ‘TB Free New Zealand’ was intended to capture the sentiment, vision and value the Animal Health Board is aiming to deliver to its constituents.
Dinosaur Diggers is a service aimed at kids and provided by people passionate about dinosaurs. Aspire recently completed the full integrated branding for this client.
In 2007, Aspire completed a rebranding programme for Pacific Horizon Motorhomes. The new brand includes the tagline ‘The heart of the journey’ and a vehicle livery that differentiated this.
After the 2006 rugby season, the NZRU briefed Aspire to conduct a thank-you campaign to all of New Zealand’s rugby volunteers. The campaign logo device is pictured here. The radio ad gives you a sense of the nature of the campaign. Follow the link to download it.
Listen – Radio Ad
In 2006, Aspire ran an integrated campaign for the NZRU around increasing coaching numbers. The campaign tag line was ‘Give What Matters – You’.
Download and listen to one of the radio ads for more. Note ; there was more than one version aimed at different demographics. In addition to the radio ad, there was a full range of advertising and marketing collateral covering the print and digital mediums. Aspire planned and implemented this as an integrated campaign.
Listen – Radio Ad
Aspire has delivered advertising campaigns for Ticketek. This includes the Nine Rewards loyalty programme. Each campaign has incorporated a range of items including e-promotional materials, national print advertising and direct marketing.
Aspire has delivered advertising campaigns for Ticketek, including the Rugby World Cup. Each campaign has incorporated a range of items including e-promotional materials, national print advertising and direct marketing.
In 2006, Aspire completed the new brand design and campaign for the launch of the Heartland Championship. This prestigious project has won plaudits from the rugby community. It’s best summarised with the following radio ad which captured the essence of the traditional and grass roots ideas of the competition. A decade on, the NZRU is still using the materials Aspire created.
Listen – Radio Ad
The NZRU wanted to position the Super Rugby competition more closely to the heart of New Zealand rugby. Aspire was asked to reflect this in a fresh and contemporary way, but without rebuilding the overall Super Rugby website. We achieved this primarily through smarter, more visitor friendly site navigation and content presentation.
In 2004, Aspire led the design and development of the All Blacks website. This prestigious project was a major watershed for Aspire and was followed by the Japanese language version of the website. A case study for this project can be viewed here.
